ZEN IN CLOUD
Diving Deep into Product-Led Growth (PLG) SaaS Engineering & Go-To-Market
We build and scale PLG SaaS product that turn trials into paying customers — fast. From self‑serve signup to enterprise integrations, we design the product, instrumentation, growth playbooks and platform that make software sell itself.
End‑to‑end SaaS engineering, growth and operations for global B2B teams:self‑service onboarding, trial conversion, integrations, observability and post‑purchase expansion.
WE SHAPE PERFECT SOLUTIONS
We are committed to providing our customers with exceptional valu
Self‑service onboarding & monetization
Optimized FTUE & Activation
Lead Scoring & ICP Segmentation
Automated Lifecycle Nurture
Post‑Upgrade Success & Expansion
UI/UX DESIGNING
Integrations & extensibility
Observability, analytics & experimentation
DevOps, security & compliance
Modern, pragmatic architecture
We Build, Sell Online Proposal Tool (SaaS)
Fresh Proposal is an example PLG SaaS we built to demonstrate our capabilities: a online proposal tool for mid‑market sales teams.
35% trial→activation within 48 hours
12% trial→paid conversion after implementing segmented nurture
18% uplift in feature adoption after FTUE redesign
Paid Users in 120+ countries globally
SINCE 2021
BUSINESSES WE HELP SUCCEED
GLIMPSE OF FRESH PROPOSAL
How we work : Our approach
The process is almost similar to how most IT companies work. There is a different mindset when it comes to product especially self-serving one
Instrument the product, map the activation funnel and identify drop‑off points.
Create FTUE flows, upgrade paths and segmented nurture playbooks focused on your ICP.
Engineering sprints deliver self‑serve flows, connectors, secure payments, and analytics pipelines.
Run A/B tests on critical flows, track business KPIs and iterate until metrics move
Harden infra, expand integrations and operationalize CS for lifetime value growth.
TECHNOLOGY.
COUNTRIES
INDUSTRY-SUB-SEGMENTS
BUSINESSES
BUSINESS DEALS CREATED
WE'RE LASER FOCUSED ABOUT USER ENGAGEMENT & COMMITTED TO IMPROVE IT
WE LOVE IT WHEN USERS DISCOVER PRODUCT VALUE .
01
EVENT DRIVEN, ANALYTICS FIRST
Instrument events at point of action, pipe to a central data warehouse and run experiments off the same source of truth
02
API‑FIRST, MULTI‑TENANT DESIGN
Modular services for scale and faster iteration
Fast signup (email, SSO, passwordless) and clear trial limits that guide users to value.
Native payment flows and subscription management via Stripe, Paddle; metered and usage billing options
GREAT THINGS BUSINESS ARE NEVER DONE BY ONE PERSON. THEY'RE DONE BY A TEAM OF PEOPLE.
BEST CROSS-FUNCTIONAL
SOLUTIONS TEAM.
PLG focused team that has a pulse of what users are expecting, experiencing to uncover pain points, identify-test and build use-case/ solution .
Experienced team to design multi-tenant architecture scaled for performance, geared with DevOps to deliver continuous improvements and enable. sales motion
Frontend development team equipped with design, UI frameworks to deliver modern and personalized user experiences.
We track traffic → activation → paid conversion as a single funnel, and run experiments with clear hypotheses and measurement plans tied to revenue.
LATEST NEWS & ARTCLES .
WHAT'S NEW IN JAN 26
6 focused improvements to streamline client transactions, speed up document creation, strengthen your data controls,
and give you clearer visibility into payments, so you can spend less time on process and more time closing business
If your proposal workflow still depends on juggling Word docs, PDFs, and“Did you see my email?” messages, you’re not alone. Many teams believe their process
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